Why FinTechs in South Africa Should Join FINASA

We all know that the FinTech industry in South Africa is one of the most dynamic on the continent. New players are entering the market, regulators are adapting quickly, and innovation is reshaping how financial services are delivered. But navigating this environment can be challenging without a collective voice, access to decision-makers, and a strong network of peers.

That’s where the FinTech Association of South Africa (FINASA) comes in.

From 1 October 2025, membership fees across all tiers will increase. If you’re thinking about joining, now is the time to act. Secure your membership before the deadline and lock in the current rates, while gaining access to all the benefits of being part of South Africa’s official FinTech association.

What Is FINASA?

FINASA is the industry body representing fintechs, banks, service providers, and ecosystem partners across South Africa. Our mission is simple: to grow and strengthen the country’s FinTech ecosystem through advocacy, collaboration, and visibility.

FinTech Association of South Africa

We connect innovators with regulators, create opportunities for collaboration, and ensure that fintechs - from startups to scale-ups to established players - have a seat at the table when key decisions are made.

Benefits of FINASA Membership

Joining FINASA means more than just a logo on your website. It gives you access to tools, platforms, and opportunities that can directly impact your business growth.

1. Influence Policy and Regulation

FINASA works closely with SARB, FSCA, IFWG, PASA, and other key stakeholders. As a member, you can share your input and ensure your voice is included in discussions shaping the future of financial services in South Africa.

2. Join Industry Working Groups

Our working groups cover payments, lending, digital identity, crypto, insurtech, and more. These groups bring industry players and regulators together to solve real challenges. By participating, you’re not just talking, you’re helping shape solutions.

3. Raise Your Profile

Members are featured across events, media partnerships, podcasts, and the South African FinTech Awards. This visibility helps you stand out in a crowded market and builds credibility with clients, investors, and partners.

4. Expand Your Network

From local networking sessions to continent-wide platforms like the African FinTech Festival, FINASA membership opens doors to new partnerships. You’ll connect with decision-makers across Africa who are looking for collaboration opportunities.

5. Advocacy for Your Business Model

Whether you’re building in payments, lending, or blockchain, FINASA advocates for innovation-friendly regulation that supports new business models. Your concerns and opportunities feed directly into our engagement with policymakers.

Why It’s Critical for You to Join

In our view, South Africa is the hub for FinTech in Africa. But with opportunity comes complexity.

• Regulation is evolving rapidly.

• Competition for customers and capital is increasing.

• Partnerships with banks, telcos, and investors are essential.

By joining FINASA, your company becomes part of the collective voice shaping this environment. It’s no longer enough to operate alone, the ecosystem must move forward together.

Membership Pricing Increase on 1 October

From 1 October 2025, FINASA membership fees will increase across all tiers. This adjustment reflects the expanding scope of our work and the increased value delivered to members.

👉 If you join or renew before 1 October, you’ll secure the current rate for your upcoming membership term.

How to Join FINASA

Joining is simple:

1. Visit our Membership Page

2. Complete the quick application form.

3. Our team will guide you through the onboarding process.

📩 For questions or assistance, email us at danielle@finasa.org.za.

Final Thoughts

FinTech in South Africa is entering a defining phase. By joining FINASA, you are not just securing membership, you're investing in the future of the industry.

Now is the time to act: lock in the current rate before 1 October 2025 and be part of South Africa’s growing FinTech story.