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2026 FINALIST
FinTech App of the Year
GoTyme Bank
A quick read on the team, their work and the little things they would happily band from Fintech forvever.
TEN QUESTIONS
Ten questions, no waffle.
A rapid-fire profile looking at the humans behind the shortlist.
Explain what your company does to a gogo
We’re a bank that keeps your money safe, helps you save for the things that matter, and makes it easy to send money to the people you love. We want you to feel confident about your money, whether you’re putting a little aside or helping someone out.
Your biggest win this year, in one sentence?
We introduced South Africa to GoTyme Bank and a new banking app, and saw people embrace a brand built around how banking should be.
Your brand's personality in three words?
Simple.
Human.
Bold.
The fintech buzzword your team would ban forever?
Disruptor.
It’s a word brands use to describe themselves, but customers don’t wake up wanting their bank to disrupt anything. They want to know their money is safe, that banking is easy, and that someone will help when they need it. We’d rather be remembered for how we make people feel than for how loudly we describe ourselves.
What do your customers say about you most?
The one tool your team can't work without?
That banking with us is simple and affordable. Those words might sound modest, but they mean a lot: people can do what they need to do with their money without feeling confused, excluded or charged at every turn. For us, that’s what a better banking experience should feel like.
Slack. A brand is built through hundreds of decisions across the business, not just in campaigns. Slack helps us bring people together quickly, work through the details and make sure the experience we promise is the one customers actually get.
The emoji that best sums up your brand?
Your year-end function in five words?
🩵
Music, laughter, questionable dancing, repeat.
Our colour makes us instantly recognisable, but the heart is the important part. We want people to feel that there are real humans behind the bank who care about making their lives easier.
Your company's unofficial motto?
Delight one, win a hundred. Every good interaction is a chance to earn trust. When someone has an experience worth talking about, they become a far more convincing advocate for the brand than any advert could be.
What's next for you, in five words?
Becoming SA’s most loved bank.
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